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Tintation – The Web Resources Blog » SEO & SEM » Improving Internal Links

Improving Internal Links



Improving Internal LinksMost people spend a lot of time looking for external links for their blogs. It’s important to remember that internal linking also increases rank strength in SEO terms. What you put in your site is, of course, up to you, but here are some pointers that might help improve your site’s internal linkage:

1. Use the keywords that you want to get ranked as your anchor text. For instance, if the phrase you want to get ranked is “twenty-first century films” and the page you want people to find for that phrase is your post entitled “Comedy trends in twenty-first century films”, then that phrase ought to be your anchor text. This will help the search engine understand what your article is about, which will increase your phrase’s ranking strength.

2. Go with absolute URLs. Yes, absolute URLs (i.e. http://exampleofyourdomain.com/pagetitle.html) can be more of a hassle than relative URLs (i.e. /pagetitle.html), but it’s still a good idea to go with absolute URLs because it helps search engines determine exactly where your page is on your site. Besides, if the contents of your page get copied, at least they will point back to your site, which is always good.

3. Maximize and increase your site’s speed. Streamline your coding, compress large images whenever possible. Adding a site map might help too. Just remember that it shouldn’t take more than 1.5 seconds for your page to load, because the speed at which your page loads does affect its ranking strength.

4. Go with text menus. Non-text navigation systems may be cuter, especially those that were made with Flash or Javascript, but some search engines still have a hard time with them. Using text menus would be more practical.

5. Make your links more efficient. Search engines extremely dislike broken links. You can use Google Webmaster Tools to identify these kinds of links on your blog. You should either remove these links, or change the anchor text and redirect these links to valid pages.

These are just a few tips for improving internal links on your blog. Can you think of several others?

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I am an Enthusiast of Computer Graphics, Web Graphics, SEO, and Codes. I love designing and developing my own websites and blogs. At the same time I love seeing and sharing about other professional, unique, and high quality designs that people make for their websites, graphics, and software.

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