There are almost 200 million of identified blogs on the internet today. That number should make you wonder if the same number of bloggers realize the significance and potential of a blog. It’s much more than just your little corner on the internet; it can be a powerful medium of communication to the world, an extensive source of information about any particular subject, or even an extremely powerful marketing tool. Of course, to tap into a blog’s potential, it has to be built properly, which means it also has to be well designed. In other words you need to implement Search Engine Optimization in Your Blog Design. Here are a few tips to consider when designing your blog:
1. Pretty it up. Superficial? Absolutely not. Visitors pay attention to how your blog is designed. It’s not unusual for people to ignore posts because the page design confused, or even bored, them. Good design pays, and that’s why it’s not a bad idea to hire professional graphic artists if you’re really serious about your blog. Keep in mind that cheap, generic designs won’t set you apart, which is what you want to do if you want to keep your visitors.
2. Your best pal is the search box. This is one of the most basic rules of building a blog because it makes site navigation much easier, and because it can gather data for keyword discovery and user behavior. Thankfully, most blogging platforms come equipped with a search box.
3. Take advantage and Utilize RSS feed. This encourages your visitors to re-visit your blog. It also transforms some of them into your blog’s converters and self-motivated link builders.
4. Don’t forget bread crumbs. They can make navigation much easier for users. They can also make search engines categorize content more efficiently, and they can increase crawling and indexation.
6. Set yourself apart by distinctive images. By unique, we mean original. Images like these will easily set you apart.
7. Fit your best content within the browser’s height. Usually, a browser’s height is 768 pixels. Instead of spreading your best stuff all over your post, try fitting as much of them within the 768 pixels. This will increase the chances of a search engine crawling your best stuff along with your links.
8. Take full advantage of internal linking. If several of your posts are about similar topics, try linking them to each other. This will keep your old posts visible, and will help your reader explore your page further. The best example of strong internal linking is Wikipedia. This is why it’s unlikely for a Wikipedia article to get archived and lost to the public.
9. Keep your links in moderation. Like all things, too many links can be bad for you. A lot of links are good, but not too many. Try keeping your links under 100. And put your important links in the body of the text. This will make sure that search engines won’t ignore them.
10. Monitor your ad space. Ads aren’t bad. They can actually be good if they help you make money through your blog. Just be careful that they don’t distract readers from your content, and that they don’t take up too much pixel area.
11. Flooding by keeping the comments in! Not only are they good for monitoring how well your blog is doing; they can also increase your blog’s performance in most search engines through high user traffic.
12. Push sharing. The only thing more important than sharing is searching (as in the search bar). A good post is worth sharing, and sharing means more internet traffic, which is always good for a blog. So, after your search bar, look for a good place on your page to put a share button of some kind.
13. Demand yourself for speed. Slow loading time means negative user experience. It also means weaker rankings. Do everything you can to optimize load speed.
14. Test your site and fix the bugs. It’s very unlikely that your site is perfect after you build it. It’s bound to have a few unforeseen bugs. Test your site first on different browsers using services like Adobe Browser Lab or Browser Shots. There are various paid and free tools you can use to make correcting common SEO problems easier for you.
15. Use a strong platform for your blog. A lot of these tips will be easier to implement if you use a good platform for your blog, like WordPress or Tumblr. Try checking out different platforms and see which one suits your needs best.
If you would like to find out more about Blogging, then Check Out the Books Below :)